$100$470
$100 for qualifying Product Hunt startups, down from the standard $470. Your payment is a Product with Attitude paid membership, so it also gets you into the community. One payment, two things.
The normal Testing-Led Sponsorship in Product with Attitude is $470. This is the same ad, priced down for startups launching on Product Hunt.
My posts hit a 20%+ engagement rate. People comment, share, and debate. They don't skim.
If you're launching on Product Hunt, a trusted sponsorship published before or around launch day gives you editorial credibility and distribution to an audience that upvotes and signs up for products it believes in.
Your payment is a PwA paid membership. So the discounted ad also gets you into the community: the chat, the resources, and a room of builders launching alongside you.
Important: I keep these limited so the testing and writing stay real.
What's included
- Newsletter banner placement (in-email hero, primary placement)
- Distribution to 19,000+ subscribers
- Published ahead of or around your Product Hunt launch so it lands as a credibility signal
- PwA community access included with your membership
- Engagement stats shared 6 days after the post goes live
Who this discount is for
The startup rate applies if you are:
- A solo founder or small team (roughly 1 to 5 people)
- Pre-seed, bootstrapped, or early-stage
- Launching or relaunching a real product on Product Hunt
- Building a product, not reselling someone else's tool
Not built for later-stage companies with marketing budgets. Those pay the standard $470.
What to expect
- 20%+ engagement rate on posts. People comment, share, and debate.
- Thousands of daily impressions across Substack alone.
- Readers in 146 countries: tech-savvy, early adopters, product buyers.
What I need from you
Newsletter banner (primary placement)
- Size: 1456 × 560 px (≈2.6:1), in-email hero
- Format: JPG, quality 85, under 300 KB
Ad copy
- 1 to 4 sentences of body text to run alongside the banner
- Preferred tone: direct, builder-friendly
- Recommended: include what it is, who it's for, why it matters now, and a clear CTA verb (try, build, claim, etc.)
- Optional: 1 founder quote or stat I can weave into the intro for higher CTR
- Optional: a discount for my readers for even higher CTR
Plus
- The ability to test your product as both a free and premium user (e.g. a temporary discount code)
- A clear list of expected outcomes
- Your Product Hunt launch date or rough window
How it works: collaboration flow
- Send your request with your product and launch date. I'll follow up with questions if needed.
- I review and either approve or recommend a better-suited fit.
- Become a PwA paid member at the startup rate. This is your payment and your community seat.
- You provide assets and test access (banner, ad copy, test login). I complete the testing and send you a draft.
- The post goes live ahead of or around your launch date, and I share the engagement stats 6 days later.
Product with Attitude is a bestselling Substack newsletter run by Karo Zieminski, read by 19,000+ builders, founders, and product managers. See more on the about page or book on Passionfroot.